FOUR-YEAR STANDARD UNDERGRADUATE DEGREE PROGRAMME
FIRST YEAR
FIRSTSEMESTER
Course CodeCourse Title Units
Major Courses
MAC 101 Introduction to Mass Communication 4
MAC 103 History of the Nigerian Mass Media 2
MAC 111 Elements of Journalistic Style 2
General Studies Courses
GSP 101 Communication in English I 2
GSP 111 The Use of Library & Study Skills 2
GSP 207 Logic Philosophy & Human Existence 2
Required Ancillary Courses
PHI 101 Introduction to Philosophy I 2
POL 114 Nigerian Legal System I 2
Electives: Choose one of the following courses:
ELS 104 Introduction to Nigerian Literature I 2
ELS 141 Introduction to Fiction 3
FRE 101 Elementary French I 2
HIS 103 Major World Civilizations 3
HIS 111 Nigeria from 1500 to 1800 2
HIS 121 History of Africa from 1500 – 1800 A.D. 3
Total 20/21
SECOND SEMESTER
Course Code Course Title Units
Major Courses
MAC 102 African Communication Systems 4
MAC 112 Writing for the Mass Media 2
MAC 132 Typesetting 2
General Studies Courses
GSP 102 Communication in English II 2
GSP 208 Nigerian Peoples & Culture 2
Required Ancillary Courses
PHI 102 Introduction to Philosophy II 2
POL 115 Nigerian Legal System II 2
Electives: Choose one of the following courses:
ELS 105 Introduction to Nigerian Literature II 2
ELS 121 Basic English Grammar and Composition 3
FRE 102 Elementary French II 2
HIS 122 History of West Africa from 1500 A.D. to the Present 2
HIS 131 Europe to the Age of Revolutions 2
THA 132 Basic Communication Theory 3
Total 18/19
SECOND YEAR
FIRST SEMESTER
Course Code Course Title Units
Major Courses
MAC 201 Theories of Mass Communication 2
MAC 203 Reporting 2
MAC 205 Graphics of Mass Communication 2
MAC 211 Critical and Review Writing 2
MAC 221 Announcing and Performance 2
MAC 241 Principles of Public Relations 2
MAC 261 Introduction to Film 2
General Studies Courses
GSP 105 Natural Science I 2
GSP 201 Peace and Conflict Resolution I 2
Required Ancillary Course
COS 101 Introduction to Computer Science 2
Electives: Choose one of the following courses:
MAC 243 Marketing Foundations for Advertising
and Public Relations 2
POL 101 Introduction to Political Science I 2
POL 211 Nigerian Politics and Government I 2
SOC 101 Introduction to Sociology I 2 Total 22
SECOND SEMESTER
Course Code Course Title Units
Major Courses
MAC 202 Media and Society 2
MAC 204 Information and Communication Technologies 2
MAC 212 News Writing 3
MAC 222 Principles of Broadcasting 2
MAC 242 Principles of Advertising 2
MAC 252 Media Attachment 2
General Studies Courses
GSP 106 Natural Science II 2
GSP 202 Peace and Conflict Resolution II 2
Electives: Choose two of the following courses:
MAC 244 Fundamentals of Media Relations 2
POL 102 Introduction to Political Science II 2
POL 212 Nigerian Politics and Government II 2
PSY 103 Determinants of Behaviour 2
SOC 102 Introduction to Sociology II 2
SOC 251 Social Changes and Social Problems 3
Total 21/22
THIRD YEAR
FIRST SEMESTER
Course Code Course Title Units
Major Courses
MAC 301 Development Journalism 2
MAC 311 Feature and Interpretative Writing 3
MAC 313 Magazine Article Writing 3
MAC 321 Radio/TV Programme Writing and Production 2
MAC 331 News Editing 2
MAC 333 Fundamentals of Book Publishing 2
MAC 361 Photojournalism 2
Required Ancillary Course
CED 341 Introduction to Entrepreneurship 2
Electives: Choose two of the following courses:
MAC 323 Public Affairs Broadcasting 2
MAC 341 Financial Relations 2
MAC 343 Advertising Creative Strategies and Tactics 2
MAC 345 Consumer Affairs 2
Total 22
SECOND SEMESTER
Course Code Course Title Units
Major Courses
MAC 302 Specialised Reporting 2
MAC 312 Editorial Writing 2
MAC 322 Broadcast Programming 2
MAC 332 Newspaper Production 2
MAC 334 Magazine Production 2
MAC 352 Media Attachment 2
MAC 382 Introduction to Mass Communication Research 2
MAC 384 Advertising and Public Relations Research 2
Required Ancillary Courses
COS 304 Computer Applications 3
CED 342 Business Development and Management 2
Electives: Choose one of the following courses:
MAC 314 Broadcast Commentary and Critical Writing 2
MAC 342 Community Relations 2
Total 23
FOURTH YEAR
FIRST SEMESTER
Course Code Course Title Units
Major Courses
MAC 401 Mass Communication Law and Ethics 2
MAC 403 International Communication 2
MAC 421 Advanced Radio/TV Production 2
MAC 431 Advanced Newspaper Production 2
MAC 433 Advanced Magazine Production 2
MAC 435 Print Seminar 2
MAC 441 Advanced Public Relations 2
Electives: Choose two of the following courses:
MAC 423 Station Management and Operations 2
MAC 425 International Broadcasting 2
MAC 443 International Public Relations 2
MAC 445 Organisation and Management of Advertising
and Public Relations Agencies 2
Total 18
SECOND SEMESTER
Course Code Course Title Units
Major Courses
MAC 402 Media Management 2
MAC 422 Broadcast Seminar 2
MAC 442 Advanced Advertising 2
MAC 462 Documentary Film Production 2
MAC 490 Project 6
Electives: Choose two of the following courses:
MAC 412 Film Criticism 2
MAC 424 Educational Broadcasting 2
MAC 444 Special Topics in Advertising
and Public Relations 2
MAC 446 Multinational Advertising 2
Total 18
THREE-YEAR STANDARD UNDERGRADUATE DEGREE PROGRAMME
FIRST YEAR
FIRST SEMESTER
Course Code Course Title Units
Major Courses
MAC 101 Introduction to Mass Communication 4
MAC 103 History of the Nigerian Mass Media 2
MAC 111 Elements of Journalistic Style 2
MAC 203 Reporting 2
General Studies Courses
GSP 101 Communication in English I 2
GSP 105 Natural Science I 2
GSP 111 The Use of Library & Study Skills 2
GSP 201 Peace and Conflict Resolution I 2
GSP 207 Logic Philosophy & Human Existence 2
Required Ancillary Courses
PHI 101 Introduction to Philosophy I 2
POL 114 Nigerian Legal System I 2
Total 24
SECOND SEMESTER
Course Code Course Title Units
Major Courses
MAC 102 African Communication Systems 4
MAC 132 Typesetting 2
MAC 202 Media and Society 2
MAC 212 News Writing 3
General Studies Courses
GSP 102 Communication in English II 2
GSP 106 Natural Science II 2
GSP 202 Peace and Conflict Resolution II 2
GSP 208 Nigerian Peoples and Culture 2
Required Ancillary Courses
PHI 102 Introduction to Philosophy II 2
POL 115 Nigeria Legal System II 2
Total 23
SECOND YEAR
FIRST SEMESTER
Course Code Course Title Units
Major Courses
MAC 201 Theories of Mass Communication 2
MAC 205 Graphics of Mass Communication 2
MAC 221 Announcing and Performance 2
MAC 241 Principles of Public Relations 2
MAC 311 Feature and Interpretative Writing 3
MAC 313 Magazine Article Writing 3
MAC 321 Radio/TV Programme Writing and Production 2
MAC 331 News Editing 2
Required Ancillary Courses
COS 101 Introduction to Computer Science 2
CED 341 Introduction to Entrepreneurship 2 Total 22
SECOND SEMESTER
Course Code Course Title Units
Major Courses
MAC 222 Principles of Broadcasting 2
MAC 242 Principles of Advertising 2
MAC 252 Media Attachment 2
MAC 302 Specialised Reporting 2
MAC 322 Broadcast Programming 2
MAC 332 Newspaper Production 2
MAC 334 Magazine Production 2
MAC 382 Introduction to Mass Communication Research 2
MAC 384 Advertising and Public Relations Research 2
Required Ancillary Courses
COS 304 Computer Applications 3
CED 342 Business Development and Management 2 Total23
THIRD YEAR
FIRST SEMESTER
Course Code Course Title Units
Major Courses
MAC 211 Critical and Review Writing 2
MAC 333 Fundamentals of Book Publishing 2
MAC 361 Photojournalism 2
MAC 401 Mass Communication Law and Ethics 2
MAC 403 International Communication 2
MAC 421 Advanced Radio/TV Production 2
MAC 431 Advanced Newspaper Production 2
MAC 433 Advanced Magazine Production 2
MAC 435 Print Seminar 2
MAC 441 Advanced Public Relations 2
Electives: Choose one of the following courses:
MAC 423 Station Management and Operations 2
MAC 425 International Broadcasting 2
MAC 443 International Public Relations 2
MAC 445 Organisation and Management of
Advertising and Public Relations Agencies 2
Total 22
SECOND SEMESTER
Course Code Course Title Units
Major Courses
MAC 204 Information and Communication Technologies 2
MAC 312 Editorial Writing 2
MAC 402 Media Management 2
MAC 422 Broadcast Seminar 2
MAC 442 Advanced Advertising 2
MAC 462 Documentary Film Production 2
MAC 490 Project 6
Electives: Choose one of the following courses:
MAC 412 Film Criticism 2
MAC 424 Educational Broadcasting 2
MAC 444 Special Topics in Advertising and Public Relations 2
MAC 446 Multinational Advertising 2
Total 20
UNDERGRADUATE COURSE DESCRIPTION
(Regular and sandwich programmes)
MAC 101: Introduction to Mass Communication 4 units
Consideration of mass communication as a sub-type of human communication and overview of the progress, models and elements of communication. Survey of the mass media, including their adjuncts. Examination of the characteristics, functions, contents, operations and impact of the mass media as well as national mass media systems and mass communication between/across nations.
MAC 103: History of the Nigerian Mass Media 2 units
Exposition of the major trends in the development of the mass media in Nigeria as well as their adaptation and contribution to the political, religious, economic and social development of the country from 1859 till the present.
MAC 104: African Communication Systems 4 units
African oral traditional communication structure, form and content. Also survey of past and present modern mass media systems as influenced by African political culture.
MAC 111: Elements of Journalistic Style 2 units
Examination of the features of journalistic style such as simplicity, consistency and correctness; the rules in stylebooks on such issues as abbreviation, capitalisation, punctuation and spelling with special reference to the stylebook of the departmental newspaper, The Record. Students are taught basic grammar for journalists covering such areas as conjugation of verbs, conversion from one part of speech to another, word usage and vocabulary development.
MAC 112: Writing for the Mass Media 2 units
Designed to teach the qualifications required of the mass media writer such as competence in handling the language, a broad-based education and ability to use references and writing tools effectively; characteristics of various mass media and their implications for the mass media writer’s work; introduction to writing tools and basic forms of mass media writing.
MAC 132: Typesetting 2 units
Instruction in computer appreciation and practice in typing aimed at enabling the students to acquire the basic knowledge and skills essential for beginning journalists.
MAC 201: Theories of Mass Communication 2 units
Exploration and analysis of major theories which deal with the nature, uses and effects of mass communication. The relationship between theory and research and the relevance of the latter to the success of the former are discussed early in the course.
MAC 202: Media and Society 2 units
Discussion of the inter-relationship of the media and society. Examination of communication variables, media sociology, concepts of freedom and responsibility; public opinion and press councils, government-media relations.
MAC 203: Reporting 2 units
Instruction in basic journalistic skills, the qualifications for reporters, duties of reporters, sources of news, news elements and news values, interviewing, ethics and laws guiding reporting.
MAC 204: Information and Communication Technologies 2 units
An introduction to information and communication technologies such as telephones, computers, fax machines, satellites, audio and video recorders, especially as they facilitate the work of journalists, and those in allied professions such as film producers, advertising and public relations practitioners.
MAC 205: Graphics of Mass Communication 2 units
Consideration of the principles and mechanics involved in the visual presentation of words and illustrations. This will cover such topics as processes of graphic reproduction, types and type faces, hot and cold type composition, photo-engraving, types of printing processes, layouts, design and make-up.
MAC 211: Critical and Review Writing 2 units
Principles of critical writing; review of books, plays and films; techniques of investigative reporting.
MAC 212: News Writing 3 units
A skills course in gathering and writing various types of news stories for the print and broadcast media as well as the World Wide Web. Practical experience is gained by writing for departmental publications and radio-television productions.
MAC 221: Announcing and Performance 2 units
This course is designed to audition students after teaching them the appropriate oral delivery, dressing and comportment for news casting and continuity announcing for radio and television. Students are required to gain practical experience through serving as continuity announcers, news anchors, correspondents and programme presenters in the department’s radio and television studios.
MAC 222: Principles of Broadcasting 2 units
Overview of the physical, technical and societal bases of radio and television broadcasting. Relates the laws of nature that make broadcasting possible, as well as the scientists who exploited them; describes the individual items of equipment used in radio and television and surveys the diverse environment of broadcasting stations and networks.
MAC 241: Principles of Public Relations 2 units
Introduction to public relations principles, evolution and organisation. Public relations process: research, planning, communication and evaluation. Public opinion. Media of public relations communication. The place of advertising, periodicals, films and special events in public relations. Study of various corporate publics. Corporate relations with employees, share-holders, community, the press, educational institutions and governments.
MAC 242: Principles of Advertising 2 units
Theory and techniques of advertising as they apply to modern business activities and the mass media. Strategy of preparation, promotion and sales of advertisements. Study includes general, retail display and classified advertising. Characteristics and evaluation of advertising media, rate structures, costs, scheduling and problems of coverage.
MAC 243: Marketing Foundations for Advertising and PR 2 units
The course aims at showing students how marketing is a springboard for advertising and public relations (PR). The students are exposed to the definitions and concepts/philosophies of marketing: the selling concept, the product and the production concepts, the financial and societal marketing concepts. Other areas include product, price, place and promotion; the marketing mix; advertising and PR as tools of marketing and the broader practice of integrated marketing communications.
MAC 244: Fundamentals of Media Relations 2 units
Fundamentals of media relations addresses such issues as the meaning of media relations, the rationale for it, the various media available and their characteristics, weaknesses and strengths. Students are taught various tools and strategies that can be used in maintaining good relations with the media such as press conferences, facility visits and media events sponsorship. They are also taught how to plan and execute a media relations programme for an organisation.
MAC 252: Media Attachment 2 units
Eight weeks of intensive media experience are required for all students at the end of the second academic year.
MAC 261: Introduction to Film 2 units
Examination of film as a medium of communication and the cinema as a communication setting with particular reference to literature and its various forms – the short story, novel, poem and drama. Overview of various kinds of film – documentary (non-fiction), and avante-grade – the role of the cinema in urban and rural communities.
MAC 301: Development Journalism 2 units
Designed to teach students the essential elements of national development with special reference to the role of communication in promoting social change. Topics covered include socialisation, modern and traditional systems of communication, culture and social change, and community journalism.
MAC 302: Specialised Reporting 2 units
This course is designed (i) to provide instruction in the techniques of reporting specialised subjects such as agriculture, medicine, religion, sports, labour, the courts, the arts and the like; (ii) to expose students to the basic literature as well as outstanding examples of reporting of these issues.
MAC 311: Feature and Interpretative Writing 3 units
This course covers the rationale and approaches for interpreting the news, how to get ideas for and write various kinds of features such as profiles, historical, seasonal, confession, human-interest, adventure and personal experience features. Intensive writing exercises are conducted in class and for departmental publications.
MAC 312: Editorial Writing 2 units
Intensive work in the theory and practice of writing editorials and columns based on opinion with particular emphasis on analysis and interpretation of events.
MAC 313: Magazine Article Writing 3 units
Classification and objectives of magazines and basic elements of good writing such as brevity, clarity, vitality and elegance plus how to write and illustrate such magazine articles types as personal opinion, essays and fiction. Students practise writing in class and contribute to the departmental magazine.
MAC 314: Broadcast Commentary and Critical Writing 2 units
Definitions and structure of broadcast commentary, broadcast news commentary writing using the style and technique of each broadcast medium, the application of simplicity which is the hallmark of broadcast writing style of persuasion in commentaries as well as examination of its strengths and limitations.
MAC 321: Radio/TV Programme Writing and Production 2 units
Comprehensive analysis of the writing process as it pertains to radio and television. Analysis and evaluation of radio/television scripts, and production of talk, interview, discussion and magazine programmes. Intense writing exercises.
MAC 322: Broadcast Programming 2 units
Analysis of the nature and process of management and organisation with particular reference to types of broadcasting organisations and their settings. Consideration of the primary operations of radio and television stations networks particularly, programming and personnel and the skills required to manage them in the interest of society.
MAC 323: Public Affairs Broadcasting 2 units
This course is designed to acquaint learners with the essentials for reporting public affairs. It presupposes some understanding of the structures of social institutions and agencies (national and international). The aim is to enable prospective reporters acquire the terminology that enhances news reporting in understandable language appropriate for the listening/viewing audience of the broadcast media.
MAC 331: News Editing 2 units
A production course stressing news evaluation, copy-editing and copy-fitting for the media. It includes practical work on departmental publications.
MAC 332: Newspaper Production 2 units
Writing, editing, and producing a departmental newspaper. It includes practical work in all aspects of production – copy-editing, copy-fitting, page layout, headline writing, photo-selection and cropping.
MAC 333: Fundamentals of Book Publishing 2 units
Examination of the techniques for book publishing from editing of manuscripts to layout of pages, filming, plating, printing and binding. Emphasis is laid on desktop publishing and the use of computer programmes in this regard.
MAC 334: Magazine Production 2 units
Writing, editing and producing a departmental magazine. It includes practical work in designing the cover, assembling and categorising contents, copy and photo editing as well as page layout.
MAC 341: Financial Relations 2 units
An examination of an aspect of public relations management that focuses on maintenance of goodwill between an organisation and its financial publics. Students are taught the importance of financial publics such as shareholders, financial institutions and stockbrokers; they are taught financial market operations, government’s financial policies, financial media and the tools of financial relations as well as financial events management.
MAC 342: Community Relations 2 units
An exposition into that aspect of modern public relations through which an organisation ensures harmony between itself and its host community by ploughing back some of its profits into such development efforts as provision of scholarships, pipe-borne water, electricity and access roads. Students are taught the origin of community relations, its rationale and strategies for pursuing it. Case studies of how it is currently practised by companies are taken.
MAC 343: Advertising Creative Strategies and Tactics 2 units
The course exposes students to advertising copy writing and how to produce creative advertisement copy. It treats such areas as the advertising ‘brief’, sources of information for the copy, the meaning of creativity and how to apply it in every facet of advertising.
MAC 345: Consumer Affairs 2 units
This course aims at teaching students the strategies corporations adopt to attain consumer satisfaction, the rationale for striving thus, and how various elements of the marketing mix can be manipulated in this direction with emphasis on creativity and competitors’ activities. Approaches for liaising with consumer representative groups and case studies of customer care programmes of notable companies are taken.
MAC 352: Media Attachment 2 units
Pre-requisite: MAC 252. Eight weeks of intensive media experience are required of all students at the end of the third academic year. Participants will be attached to media houses in which their practical training can be monitored.
MAC 361: Photojournalism 2 units
Elements of film; raw film stock; basic visual units for telling stories in pictures: frames, shots, scenes and sequences; composition, camera angles, lighting. Relationship of elements in a theme. Elements of the camera and its accessories.
MAC 382: Introduction to Mass Communication Research 2 units
This course introduces students to the features and procedure for scientific research. It exposes them to research designs and data gathering methods in mass communication in particular and the social sciences in general. It also acquaints them with classic examples of mass communication research. The overall objective is to help students to apply the learnt methods in carrying out research projects.
MAC 384: Advertising and Public Relations Research 2 units
Application of quantitative and qualitative research methodologies in advertising and public relations contexts. Emphasis will be placed on budget, copy and media research.
MAC 401: Mass Communication Law and Ethics 2 units
Discussion of constitutional provisions for freedom of expression and interpretation. Statutes regulating libel, sedition, copyright, obscenity and contempt of court. The working of the Nigerian legal system, and professional ethics. Registration of newspapers.
MAC 402: Media Management 2 units
General principles of management and economics as applied to media organisations. Management by objectives and utilisation of available resources. Policies and problems in various departments of media organisations.
MAC 403: International Communication 2 units
Comparative study of media systems; a study of the world press. News agencies, press organisations, programme exchange. Analysis of media imperialism.
MAC 412: Film Criticism 2 units
This course enables students to criticise film programmes by utilising standard criteria such as technical, creativity, content and message objectives. The different genres in film are examined and students are taught how to review the live arts for daily newspapers and other media.
MAC 421: Advanced Radio/TV Production 2 units
Pre-requisite: MAC 321. Preparation and delivery of radio and TV news. Matching words and pictures: radio-television special events such as commentaries, documentaries and other feature programmes such as interviews and sports broadcasts. Organisation and management of radio and television stations.
MAC 422: Broadcast Seminar 2 units
This course equips students with appropriate techniques for seminar preparation and presentation covering such areas as research, documentation and delivery of papers on themes in broadcasting. Each student is expected to write and present one such seminar paper in the course of the semester.
MAC 423: Station Management and Operations 2 units
This course entails teaching students how broadcast stations are managed, the functions of management and responsibilities including the day-to-day transmission of programmes and operations. The course covers such areas as planning/scheduling, traffic control, personnel management, planning/directing of outside broadcasts and simulated transmissions of live broadcasts.
MAC 424: Educational Broadcasting 2 units
This course analyses the educational potentialities and limitations of radio and television. It will lead participants to bring to fruition the knowledge and skills that they have acquired in broadcasting courses over the years. In this context, emphasis is placed on functional methods for empowering the future practitioners to use the broadcast media to advance knowledge in all dimensions of existence and, thus, to satisfy the developmental needs of the society.
MAC 425: International Broadcasting 2 units
From this course, students learn various nations’ broadcasting systems, the laws and regulations governing broadcasting within and beyond Nigeria’s borders as well as the advantages and disadvantages of direct satellite broadcasting (DBS).
MAC 431: Advanced Newspaper Production 2 units
Pre-requisite: MAC 332. Special problems in newspaper reporting and editing. Policies and problems in the editorial, advertising, circulation and commercial printing departments.
MAC 433: Advanced Magazine Production 2 units
Pre-requisite: MAC 334. Policies and problems in magazine production. Participation in the production of the departmental magazine. Studies of specialised magazine features; technical publications such as industrial organs, special-interest magazines, house organs, and professional journals.
MAC 435: Print Seminar 2 units
Writing and presentation of well-researched seminar papers on issues affecting the print media, namely, newspapers, magazines, books, brochures, newsletters, handbills and posters. The issues covered are as diverse as their history, contents, production and evolution especially in response to new technologies.
MAC 441: Advanced Public Relations 2 units
Pre-requisite: MAC 241. Public relations as practised in industry, non-profit and social welfare organisations, business and professional associations, the armed forces and other institutions. Actual problems from business and industry are presented for students’ reaction and preparation of public relations programmes.
MAC 442: Advanced Advertising 2 units
The preparation of advertising media plan: analysis of the various media in terms of target audience reached and the frequency of reach. Consideration of other crucial factors in matching media with markets.
MAC 443: International Public Relations 2 units
This course covers the public relations strategies of trans-national corporations and governments in the international arena. It examines legal, economic, political, cultural and ethical factors that impinge upon international public relations practices using specific campaigns and programmes of various corporations and governments for illustration
MAC 444: Special Topics in Advertising and Public PR 2 units
In this course, students are expected to present well-researched seminar papers on Advertising and Public Relations. Each student is allowed to choose a topic relating to Advertising and Public Relations which must be approved by the lecturer. At the presentation of the seminar, candidates are evaluated both on the contents of their papers and how they field questions raised by the lecturer and other participants.
MAC 445: Organisation and Management of Advertising and Public Relations Agencies 2 units
The course exposes students to the meaning, kinds and organisation of advertising and public relations agencies. It discusses the functions of an agency, the various units that make up an agency, how an agency gets accounts, the various methods of charging their clients, the internal authority, relationships within an agency and the various kinds of talents or resource people that an agency may need.
MAC 446: Multinational Advertising 2 units
The course covers advertising techniques of large-scale advertisers whose operations span many countries. Various cultural, political and ethical issues are considered in teaching international advertising techniques. The course also considers economic and marketing conditions that impel and constrain advertising in various cultures. Other areas of interest are the role of advertising within the global media environment; international advertising media, the interplay of national (advertising) media systems and the global advertising environment; contribution of advertising to the global economy and new advertising media and techniques in view of evolving media technologies.
MAC 462: Documentary Film Production 2 units
Pre-requisite: MAC 261. Elements of film production. Analysis of techniques of cinematography, production phases and activities and film structuring. Intensive instruction in the production of short films and analysis of popular productions.
MAC 490: Project 6 units
Students initiate and execute a project following the steps in the research process. Upon completion, they submit and defend their project reports before the departmental board.